Is 3D going down?
Box office profits for stereoscopic movies in the U.S. and Canada fell 18% in 2017 to $1.3 billion, according to a new report by the Motion Picture Association of America.
Definitely the wprst showing in eight years, and a steep drop off from the $2.2 billion in revenues generated by 3D films in 2010, the year when “Avatar” generated a substantial amount of its box office grosses and helped kick off a revival of the format.
The declines accompany a larger drop in the domestic box office. Overall revenues fell roughly 2% in 2017 to $11.1 billion. The foreign box office, however, grew, hitting a record $40.6 billion.
The popularity of 3D and large screen releases varied by age group. They were most popular with moviegoers between the ages of 12 to 17, with consumers in that demographic seeing an average of 3.8 movies in 3D or large screen formats such as IMAX. Audiences over 60 saw the fewest number of 3D or large format films, averaging 2.8 films.
These are common statistics. What you don't see in the statistics is many truths that fortunately keep and will keep really good 3D alive and hopefully make it the norm. Or above norm with new technologies like 3D VR etc.
Many movies that people see in 3D were filmed in 2D and with One camera! Then the lazy companies translate them to look like 3D with cheap software algorithms that of course do not work properly.
As a result most people do not like 3D but the same people love 3D when the see a really nice made original 3D movie made with 2 or more cameras as it should be.
So the answer is Yes, Bad 3D that is, lazy companies do produce lame 3D and give the real 3D a really bad name. 3D done properly is AWESOME.
Unfortunatelly only James Cameron and 3D Movies.com, Ted Amaradidis and very few others know and produce real 3D movies.
Get it??
Ken Wilson
3dmovies.com
